The Fronte Parte website is managed by Fronte Parte OÜ (Fronte Parte or we), registered in Tartu, Jaama 183-72, 50705, Estonia (reg nr. 14256111). For us at Fronte Parte, the security of your personal data is very important, and we collect and manage your personal data with care and take specific measures designed to keep it secure.

When you provide your personal data to us, we process and use such submitted personal data in accordance with this policy to be able to fulfil our commitment to you. This policy applies to all protected personal information collected, maintained or used by Fronte Parte. The controller of personal data is Fronte Parte. The processing of personal data is subject to the legislation of Estonia and the European Union.

Fronte Parte may make unilateral amendments to this policy pursuant to the law. Any amendments will be communicated by Fronte Parte to the clients on the Fronte Parte website or in another manner.


Fronte Parte collects the following personal data: name, gender, birthday, phone number, e-mail, postal address and purchase history.

By joining the Fronte Parte newsletter, client loyalty program and/or making a purchase on the Fronte Parte website or on-site store, or otherwise providing his/her details through the Fronte Parte website or through any other online channel (like Facebook, Instagram), the client gives consent to the processing of his/her personal data. Personal data transmitted to Fronte Parte is protected and treated as confidential information, including information stored on the client and his/her orders.

The data communication between the client and the banks and the card payment centre is encrypted, which ensures the security of the client’s personal data and bank details. Fronte Parte does not have access to the client’s confidential bank and payment card details.


If you provide us your personal data, we will use this information based on our legitimate interest to keep you informed of our special events and promotions, to register you with our website, to administer our website services, to process any orders you may place online, to make purchase analyses, and/or to serve the client loyalty program, all as relevant. Otherwise, we may use the information you provide to us only to review our performance and to improve our services to you, or to communicate with you about your order if you have placed an online order.

We will send you announcements or communications by e-mail only if you give us your permission to do so by either giving your e-mail address and respective permission in any of our on-site stores, through the Fronte Parte website or through any other online channel (like Facebook, Instagram). In addition, we may use information about your product interests and purchases from us and our affiliates, to help us improve our site design and your online and in-store shopping experiences.

We may contact you, subject to the choices you have made, via e-mail, postal mail, or telephone, to conduct market research and learn more about how we can improve our product offerings. To serve you better, we may combine information you give us and information about your product interest and purchases with information from third parties, including demographic information and information that is publicly available. Fronte Parte has the right to query, analyse, sort, and take samples of personal data in the Fronte Parte database.


If you are under eighteen (18), we require that you inform and get your parents or guardians consent before purchasing anything on the Fronte Parte website or through any other online channel (like Facebook, Instagram). Fronte Parte does not wish to collect personal data from anyone under the age of thirteen (13). If you are under the age of thirteen (13), please ask your parent or guardian to register for the Fronte Parte newsletter.


Fronte Parte uses appropriate security measures to protect the information you provide us. Fronte Parte will implement all measures, including information technology and organisational measures, for the protection of the personal data collected. Access to data editing and processing is restricted to authorised persons.

However, while we take all reasonable steps to protect your personal data from unauthorised access, use or disclosure, you should acknowledge that no Internet data transmission can be guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this is due to our negligence.


By contacting Fronte Parte, you may exercise your right to require access to your personal data; to require rectification of your personal data; to require erasure of your personal data; to withdraw consent to processing of your personal data, where applicable. In some cases you may have a right to request a restriction on processing your personal data or to object to processing of your personal data.

If you are registered in any of our on-site stores, through the Fronte Parte website or through any other online channel (like Facebook, Instagram) and would like us to remove you from our marketing list, please login to your e-mail account and click on the unsubscribe link or contact us. We keep your personal data for a maximum of five (5) years as of receiving it.


Cookies are pieces of information a website can send to your computer’s browser for record-keeping purposes. We use cookies to ascertain which web pages are visited and how often, to make the Fronte Parte website more user friendly, and to give you a better experience when you return to the Fronte Parte website. For example, cookies allow us to save your information so you do not have to re-enter it every time you visit the Fronte Parte website. Most web browsers automatically accept cookies, but you do not have to accept them.

To disable cookies, you should access the “help” tab on your browser or read the information that came with your browser software. However, your visit to the  Fronte Parte website will be significantly enhanced if cookies are not disabled.


If you have any comments, requests or queries regarding this policy, please send an e-mail to

The client has the right to turn to Data Protection Inspectorate or to court if he/she finds that his/her personal data has been misused. Contact info for the Data Protection Inspectorate can be found from AKI